Innovation is about how to


Create Uncontested Market Space to Make Competition Irrelevant

  • Do you have a product, but the end of its market is already within sight?
  • Is the market too tough and that your ROI does not live up to your desires?
  • Do you have a breakthrough idea, but need additional experience to introduce it to the market?

There are basically two kinds of innovation:

Finding a new approach on how to use a product or service

Finding a new approach on how to use a product or service

For example, Amazon Web Services (AWS) – which contributed an estimated $3.8 billion to Amazon’s revenues in 2013 –, came from an “ordinary” employee who had a vision about using the company’s infrastructure and selling virtual servers as services.

In another example from the world’s largest beverage producer in the 1930s, a friend of the owner of the company offered him a deal. $100,000 for an idea that would increase the turnover of the company by millions. They made the deal. The idea was expressed in two words: “Bottle it!” Thanks to this idea the company is now among America's 500 largest businesses.

We provide a new approach to making these types of innovative modifications that can make an outstanding difference in your existing service/product without the significant investment required to build something up from scratch.

Innovation might be expensive. But remaining mediocre is even more expensive.

Okay, I’m interested! Let’s explore my opportunities!

Inventing a groundbreaking new product or service

Albert Szent-Györgyi, Nobel laureate, discoverer of vitamin C

Every discovery is a discovery because it conflicts with known knowledge. The essence of discovery involves people immediately rejecting it and saying it is wrong. Even today I think if I say something and it is rejected, this may be very good, because it may be a discovery... and if something is accepted I become sad, and I say it seems I’m already getting old and I can say nothing new.

Albert Szent-Györgyi
Nobel laureate, discoverer of vitamin C, 1937

Which is your case?

  • The inventor has sound experience in his/her field, but finds it difficult to sell his/her idea, as they have no significant experience in marketing, business planning, scaling.

  • The market is not ready for the invention or the introduction would not be cost efficient. (Note: this is not necessarily a barrier – is some cases, a few modifications may solve this issue.)

  • There are conflicting interests (these are always present, although in some cases to an outstanding degree).

  • The investors look for miracles but may show some hesitation and more conservative behavior than you expected due to disappointments and failures in the past.

  • The environment is not supportive. This is a big one. The culture can significantly determine the success of inventions and new ideas – as well as the growth of talent.

We support innovations which address real challenges and truly help the living beings of our globe.

Okay, I’m interested! Let’s explore my opportunities!